OPTICIAN SHOP

The Card is of A/Current type (payement should be cash and the purchase is also written on the Card)

The Card is delivered to the usual Customers; when a certain budget is reached, a "fidelity prize" is handed the Customers (ex. a special journey)

Kind of presents: Customers can use the Card in order to make a present of an amount to be spent in the shop but not choosing anything particularly



The following advantages can be obtained:

• Increase of purchases
• Propaganda of the shop
• The Customers will be "faithfull"
• Exclusive services as regards as the new competitors (supermarket, chemist's shop and markets)